A new benefits program, aimed at promoting the island of Puerto Rico as a tourism destination, has started in Puerto Rico. The “PUR Puerto Rico,” program, by the The Puerto Rico Hotel & Tourism Association, is an upscale marketing platform that includes hotels, restaurants, shopping, and entertainment. Clients get access and accumulate PUR benefits with a card sent either by mail, email, or information centers at hotels, casinos, restaurants, and other participating establishments.
The program has more than 1,500 sales points in Puerto Rico. There are electronic terminals where clients can buy entertainment offers and pre-paid products as well as recharge their card with cash. Hilton Hotels and Casinos, the American Society of Travel Agents, the Restaurant Association and shopping centers, have already committed their support for the The PUR program.
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